We love catchy phrases.
We love slick mission statements.
We love trendy acronyms.
We love clever.
But clever doesn’t build trust—clarity does.
Craig Groeschel said,
“People would rather follow a leader who is always real than one who is always right.”
Maybe it’s also true:
People would rather follow someone who is clear than someone who is clever.
Today, find one thing you’ve communicated—a goal, a message, a vision—and simplify it.
Cut the buzzwords. Drop the fluff.
Say what you mean so your team can say it too.
Lead in a way they can carry, quote, and repeat.